Our Story

Rhetoric is a nationally recognized leader in legal innovation. With our unique focus on judges and language-based insights, we provide litigators with actionable intel that delivers competitive advantage.
Our guiding belief is simple: when you know more, you win more. Rhetoric was founded in 2021, named a finalist for the American Bar Association's Startup Alley in 2022, and was recognized as a Legal Technology Trailblazer for 2023 by The National Law Journal. Guided by a seasoned leadership group with backgrounds in tech, research, and law, Rhetoric aims to elevate legal practice through unprecedented, data-driven insights.

Our Leadership Team

Luke Yingling

Chief Executive Officer

Luke, who founded Rhetoric in 2021, brings to the table his education in law and research methods, as well as his written works on law, policy, and courts, which have been published in peer-reviewed and popular outlets.

Daniel Scarr

Chief Product Officer

Daniel is a Rhetoric co-founder with an extensive product development career. Daniel has carved a successful path creating innovative tech products across the healthcare, fintech, cyber-defense, and legal-tech industries.

Warren Patterson

Chief Technology Officer

Warren is an experienced engineer, having held roles such as Software Architect, Senior Engineer, and Chief Information Officer at institutions ranging from major corporations to startups to government agencies.